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10 Ways to Screw Up an AD Campaign
Barry H Cohen
Broschiertes Buch

10 Ways to Screw Up an AD Campaign

And How to Create Ones That Work

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Cohen, a 26-year veteran of the ad industry, offers a no-nonsense guide to avoiding costly blunders and other things that can screw up an ad campaign. He shows how to out-advertise the competition even when they can't be outspent.