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Locate the precincts that have a voting history of swing voting during the past three elections. If the precinct votes for a political party one election or two and then votes for the other political party they should be a target for voter contact. Another barometer is the change in the percentages. For example, a candidate for the Republicans may have received 65% of the vote three elections past, then 55% the next election. The last election the candidate only received 51% of the turnout. This precinct is ready to swing. This precinct must be a target for a heavy voter contact. Flood the above precincts with literature and signs. Do business walks and neighborhood walks. Find volunteers that know voters in these areas to promote you and introduce you to voters. Call registered Independent voters and invite them to participate in the campaign and to stop in at a coffee hour. This proven guide is for first-time candidates and longtime politicians alike. Learn from an expert who has advanced the political campaigns of local, state, and federal politicians for more than fifty years! Joe the Barber leads you through every step of a campaign - from declaring your candidacy to getting voters to go to the polls. Find out: ¿ How to organize ¿ Ways to build your brand ¿ Techniques to generate campaign funds ¿ The importance of volunteers ¿ Tips on targeting the party faithful ¿ And much more! Sure, it's possible to buy name recognition, but grassroots campaigning is still alive and well. Even a newcomer can defeat a veteran with the right volunteers and techniques. Grassroots campaigning wins the hearts, minds, and votes of the public. The importance of grassroots campaigning cannot be overstated. Energized citizens turn into energized voters. Candidates who want to win and stay in office would be wise to learn about and apply Joe the Barber's 100 Grassroots Campaign Strategies.