100 Great Business Leaders: Of the World's Most Admired Companies - Gifford, Jonathan
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The success of every great company or popular brand is often the vision of a great leader. Here in this book, we profile 100 Great Business Leaders, giving an account of their business career, demonstrating the innovations, opportunities and business principles that have been introduced in their companies. Also included is a practical section to demonstrate how a reader might apply these ideas in their own lives.

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Produktbeschreibung
The success of every great company or popular brand is often the vision of a great leader. Here in this book, we profile 100 Great Business Leaders, giving an account of their business career, demonstrating the innovations, opportunities and business principles that have been introduced in their companies. Also included is a practical section to demonstrate how a reader might apply these ideas in their own lives.
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Autorenporträt
Jonathan Gifford's writing focuses on the human aspects of business, management and leadership and on the lessons that can be learned from history. He spent the early part of his career in advertising sales and management with national newspapers, including The Guardian, The Sunday Express and The Mail on Sunday. He was later the launch publisher of the award-winning BBC History Magazine. Jonathan is a partner in the digital marketing consultancy, Bluequest Media. He lectures in leadership development for programs run by Saïd Business School, University of Oxford, and also lectures in marketing and business studies for the European Communications School in London. He lives in Oxfordshire with his wife and children.