Steven Dworman

$12 Billion of Inside Marketing Secrets: Discovered Through Direct Response Television Sales

• Broschiertes Buch

Produktdetails

• Verlag: Touchladybirdlucky Studios
• Seitenzahl: 338
• Erscheinungstermin: März 2004
• Englisch
• Abmessung: 235mm x 191mm x 18mm
• Gewicht: 581g
• ISBN-13: 9780972643801
• ISBN-10: 097264380X
• Artikelnr.: 35673000

Autorenporträt

Steven Dworman Bio Steve Dworman Graduated from UCLA film school and went on to write episodic television, including one of the most popular episodes of Happy Days. In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The INFOMERCIAL MARKETING REPORT, " a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek's Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He's been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. He served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote, directed and acted in a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. Steve took the knowledge from inside this book and created a series of infomercials with Bottom Line Health, Hugh Downs, and John Cleese that grossed over $300 million.