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A practical guide on how to develop a successful account management program. Especially for companies in the business to business market. Specific steps that add structure and consistency to an account management process. This book offers suggestions on creating real value with twelve account management elements that can be applied in any organization.

Produktbeschreibung
A practical guide on how to develop a successful account management program. Especially for companies in the business to business market. Specific steps that add structure and consistency to an account management process. This book offers suggestions on creating real value with twelve account management elements that can be applied in any organization.