13 Deadly Mistakes Businesses Make While Hiring a Digital Agency - Butani, Sangeeta
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Imagine this: A brand comes to an agency looking to turbo charge their digital marketing performance efforts and crush sky-high revenue goals in the process, only to leave the engagement a few months later feeling frustrated and misunderstood. Sound familiar? It's a scenario that plays out every day in the digital marketing space, and is one even the highest-rated agencies experience. But more often than not, it is caused by a few fundamental mistakes that brands make when hiring and working with a digital marketing agency. Working with hundred plus clients over the past ten years, as the…mehr

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Imagine this: A brand comes to an agency looking to turbo charge their digital marketing performance efforts and crush sky-high revenue goals in the process, only to leave the engagement a few months later feeling frustrated and misunderstood. Sound familiar? It's a scenario that plays out every day in the digital marketing space, and is one even the highest-rated agencies experience. But more often than not, it is caused by a few fundamental mistakes that brands make when hiring and working with a digital marketing agency. Working with hundred plus clients over the past ten years, as the Digital experts, an agency with experience in both international and local market have seen a fair few of these mistakes play out - and learned the best ways brands can combat them. Here, we break down 13 of the most common mistakes brands make when working with digital marketing agencies - from budget woes and miscommunication to ignoring the digital landscape and more - and how to avoid them to ensure your next engagement is a smashing success.