138 Ways to Generate New, First-Time Gifts

Herausgeber: Stevenson, Scott C

• Broschiertes Buch

Produktbeschreibung

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more. Important topics covered include: * Motivating non-donors * Attracting first-time corporate donors * Annual giving strategies: Restricted gifts * Employee giving * Social media outreach * In-kind gifts * Increasing return on direct mail appeals * Online giving * Prospect research * Monthly and annual appeals * Expanding your prospect database Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 52
• Erscheinungstermin: 13. Mai 2013
• Englisch
• Abmessung: 280mm x 216mm x 3mm
• Gewicht: 159g
• ISBN-13: 9781118691755
• ISBN-10: 111869175X
• Artikelnr.: 37726496

Autorenporträt

Scott C. Stevenson is the editor of 138 Ways to Generate New, First-time Gifts, published by Wiley.

Inhaltsangabe

Front Matter (Pages: 1
3) 138 Ways to Generate New, First
Time Gifts (Pages: 4
48)