In 21st Century Airlines: Connecting the Dots, Nawal Taneja addresses the challenges and opportunities facing the airline industry as it tries to innovate and create products and services that are radically different by 'connecting the dots' at four key levels: recognizing the implications of global events, improving cross-functional collaboration within the organization, working more closely with the travel chain, and providing much higher engagements with connectors within the social networks. The book synthesizes insights gained from the experience of non-traditional businesses, such as…mehr
In 21st Century Airlines: Connecting the Dots, Nawal Taneja addresses the challenges and opportunities facing the airline industry as it tries to innovate and create products and services that are radically different by 'connecting the dots' at four key levels: recognizing the implications of global events, improving cross-functional collaboration within the organization, working more closely with the travel chain, and providing much higher engagements with connectors within the social networks. The book synthesizes insights gained from the experience of non-traditional businesses, such as Uber, that have no physical assets and that focus on scalability through platforms, as well as traditional businesses, such as Mercedes-Benz, that are transitioning from operators of physical assets to adapt to the on-demand and sharing economies. These insights show pragmatically that digitizing airline businesses would require digital mind-sets, digital technologies, digital strategies, and digital workplaces to explore new frontiers in value for both customers and airlines. Moreover, forward-thinking airlines need to consider working with bimodal organizational structures, in which one group optimizes current business models (network, fleet, and schedule planning, as well as revenue management) while a second group explores innovative ways to add digital features to physical products to provide a consistent experience throughout the journey. The book is written for all senior-level practitioners of airlines and related businesses worldwide, as well as senior-level government policymakers.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Nawal Taneja, whose experience in the aviation industry spans almost five decades, has worked for and advised major airlines and related businesses worldwide. His experience also includes the presidency of a small airline that provided schedule and charter service with jet aircraft and the presidency of a research organization that provided consulting services to the air transportation community throughout the world. On the government side, he has advised worldwide Departments of Civil Aviation, Finance, Economics, and Tourism in matters relating to the role of government-owned airlines and their management. Within the academic community, he has served on the faculties of the Massachusetts Institute of Technology (as an Associate Professor) and at Ohio State University (Professor and later as Chair of both the Department of Aviation and the Department of Aerospace Engineering).
Inhaltsangabe
List of Figures List of Tables Acknowledgements Forewords Introduction 1. Responding to Changing Customer Expectations Super-Connected Travelers Corporate Travelers Globalization of Consumers Implications for, and Responses of, Airlines Full-Service Airlines Developments within the Low-Cost Sector Takeaways 2. Platform-Based and Networked Businesses: New Forms of Collaboration The Macroeconomic Shift: Industrial Era to Digital Era Platforms Network Effects Technologies Data Internet of Things Cloud Computing Artificial Intelligence (AI) and Augmented Reality (AR) Human Resources Implications for Airlines Takeaways 3. Innovating and Evolving Airline Network Planning Current and Evolving Systems Conventional Planning Module Limitations New Modules and Integrative Planning Examples of Comprehensive, Dynamic, and Integrated Planning What is Next? Takeaways 4. Re-thinking Revenue Management Historical Perspective Existing System and Process Challenges Step-Changing Options: Opportunities and Challenges Customer Segmentation and Personalization Pricing and Fare Management Customer Experience Takeaways 5. Re-designing Services for Next-Generation Customer Experience Multi-industry insights Mercedes-Benz Uber USAA Westpac Re-defining value and designing for it Mapping the experience Managing loyalty and brand Critical Success factors Building a platform Managing service and experience during disruptions Takeaways 6. Re-thinking the Airline Business for the Digital Era Platforms Digital Mindset Digital Technologies Digital Strategies Digital Workplace New Forms of Transportation Takeaways 7. Thought Leadership Pieces 1. Loyalty at the Forefront of the Transformation Curve by Evert de Boer, General Manager Global Business Development, Travel, Aimia 2. High-Level Check List for developing a Data Strategy by Gary Doernhoefer, Vice President & General Counsel, Journera 3. Radical Digitization of Businesses by Stefan Jenzowsky, SVP, Siemens Convergence Creators 4. The Flexible Flyer: Turning the Airlines Operating Model Downside UP by Dietmar Kirchner, Senior Aviation Advisor, Frankfurt/Germany 5. Meeting the Expectations of Todays's Connected Customers and Empowered Passengers: On-Demand, Real-Time, End-to-End by Raymond Kollau, Founder AirlineTrends 6. Competition and Digitization by Dianchun Li, Chief Commercial Officer, Hong Kong Airlines 7. How much a threat from Long Haul Low Cost by Keith McMullan and James Halstead, Managing Partners, Aviation Strategy Ltd 8. Connecting the Dots at the Airports: The Potential of Transformation with Artificial Intelligence by Jim Peters, Chief Technology Officer, SITA 9. The Future of Secondary Airports by Parm Sidhu, Airport General Manager, Abbotsford International Airport 10. The changes & challenges affecting sales and distribution in the airline world by Trevor Spinks, Head of Sales and Distribution, Tiger-Scoot 11. Shifting Mind-Sets from Asset Management to Customer Value while Building a New Speed into the Business by Chris Stevens, Managing Partner, Digital Partners and Robin Barlass, Director of Strategy and Support Services, Metro Trains 12. The Evolving Paradigm of Interactive Selling based on Consumer Preferences by Ben Vinod, Senior Vice President and Chief Scientist, Sabre 13. Leadership Challenges in a Disruptive Era by Monika Wiederhold, Managing Director, Amadeus Germany Index
List of Figures List of Tables Acknowledgements Forewords Introduction 1. Responding to Changing Customer Expectations Super-Connected Travelers Corporate Travelers Globalization of Consumers Implications for, and Responses of, Airlines Full-Service Airlines Developments within the Low-Cost Sector Takeaways 2. Platform-Based and Networked Businesses: New Forms of Collaboration The Macroeconomic Shift: Industrial Era to Digital Era Platforms Network Effects Technologies Data Internet of Things Cloud Computing Artificial Intelligence (AI) and Augmented Reality (AR) Human Resources Implications for Airlines Takeaways 3. Innovating and Evolving Airline Network Planning Current and Evolving Systems Conventional Planning Module Limitations New Modules and Integrative Planning Examples of Comprehensive, Dynamic, and Integrated Planning What is Next? Takeaways 4. Re-thinking Revenue Management Historical Perspective Existing System and Process Challenges Step-Changing Options: Opportunities and Challenges Customer Segmentation and Personalization Pricing and Fare Management Customer Experience Takeaways 5. Re-designing Services for Next-Generation Customer Experience Multi-industry insights Mercedes-Benz Uber USAA Westpac Re-defining value and designing for it Mapping the experience Managing loyalty and brand Critical Success factors Building a platform Managing service and experience during disruptions Takeaways 6. Re-thinking the Airline Business for the Digital Era Platforms Digital Mindset Digital Technologies Digital Strategies Digital Workplace New Forms of Transportation Takeaways 7. Thought Leadership Pieces 1. Loyalty at the Forefront of the Transformation Curve by Evert de Boer, General Manager Global Business Development, Travel, Aimia 2. High-Level Check List for developing a Data Strategy by Gary Doernhoefer, Vice President & General Counsel, Journera 3. Radical Digitization of Businesses by Stefan Jenzowsky, SVP, Siemens Convergence Creators 4. The Flexible Flyer: Turning the Airlines Operating Model Downside UP by Dietmar Kirchner, Senior Aviation Advisor, Frankfurt/Germany 5. Meeting the Expectations of Todays's Connected Customers and Empowered Passengers: On-Demand, Real-Time, End-to-End by Raymond Kollau, Founder AirlineTrends 6. Competition and Digitization by Dianchun Li, Chief Commercial Officer, Hong Kong Airlines 7. How much a threat from Long Haul Low Cost by Keith McMullan and James Halstead, Managing Partners, Aviation Strategy Ltd 8. Connecting the Dots at the Airports: The Potential of Transformation with Artificial Intelligence by Jim Peters, Chief Technology Officer, SITA 9. The Future of Secondary Airports by Parm Sidhu, Airport General Manager, Abbotsford International Airport 10. The changes & challenges affecting sales and distribution in the airline world by Trevor Spinks, Head of Sales and Distribution, Tiger-Scoot 11. Shifting Mind-Sets from Asset Management to Customer Value while Building a New Speed into the Business by Chris Stevens, Managing Partner, Digital Partners and Robin Barlass, Director of Strategy and Support Services, Metro Trains 12. The Evolving Paradigm of Interactive Selling based on Consumer Preferences by Ben Vinod, Senior Vice President and Chief Scientist, Sabre 13. Leadership Challenges in a Disruptive Era by Monika Wiederhold, Managing Director, Amadeus Germany Index
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