21st Century Marketing: What it is, why it matters and how to do it: How to Generate Word of Mouth in the Digital Age (B&W) - Kent Msc, Chris
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How Do You Generate Word of Mouth for Your Business in the Digital Age? It's a challenge - Right? Especially as many small business owners have little or no marketing education, knowledge or experience. Yet the role of "Marketing Manager" often falls squarely on their shoulders in addition to everything else they need to do to build and run their business! The problem is that modern marketing is so complex what with digital marketing, social media and everything else - it's impossible to know where to start. If the modern marketing landscape seems like an absolute nightmare to you then you're…mehr

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How Do You Generate Word of Mouth for Your Business in the Digital Age? It's a challenge - Right? Especially as many small business owners have little or no marketing education, knowledge or experience. Yet the role of "Marketing Manager" often falls squarely on their shoulders in addition to everything else they need to do to build and run their business! The problem is that modern marketing is so complex what with digital marketing, social media and everything else - it's impossible to know where to start. If the modern marketing landscape seems like an absolute nightmare to you then you're not alone. In fact, a recent survey revealed lack of marketing skills and knowledge was the biggest cause of start-up business failures. And it wasn't just because business owners just suffer from a digital marketing skills gap; they also suffer a general marketing skills gap. This is significant because without an understanding of the basics of general marketing, it becomes virtually impossible to make marketing work online and you end up wasting a fortune! Marketing is all about communication, and effective communication depends on getting the right message, in front of the right audience, at the right time, using the right tools. So how exactly do you do it in a fast paced complex modern marketing landscape where your customers and prospects demand information at their fingertips 24/7 365 days a year? And more importantly, how do you actually generate positive word of mouth to create an everlasting buzz of excitement around what you have to offer? It starts by building a solid foundation of marketing basics and embedding them at the very heart of your business - and that's exactly what you'll discover in this book. * Specifically written to help entrepreneurs and small business owners, it will show you how to: * Get your message in front of your ideal target audience at the precise moment they want to hear exactly what you have to say * Build meaningful, lasting and profitable relationships with your ideal customers so they willingly buy from you again and again * Truly engage your customers and prospects by building a powerful brand, keeping your business at the top of their mind and ignoring your competition * Build trust online and offline using a simple three step process based on the latest advancements in understanding human behaviour (this tip alone is worth its weight in gold!) * And most importantly, how to generate that all important word of mouth for your business by turning your loyal customers into a mighty army of unpaid advocates eager to help spread your message and drive new customers direct to your door. Imagine how you'd feel if you really understood how marketing really works in the 21st century AND had a solid grasp of marketing and all the digital and social media tools and channels that will make the biggest difference to your business TODAY! This book will teach you how to build a bulletproof 21st Century Marketing Strategy for your business that delivers results. It takes a fresh, pragmatic, practical and holistic approach to all your marketing activities with one specific aim in mind: to deliver the right message to the right audience at the right time using the right tools. The 21st Century Marketing System offers a simple solution to today's complex marketing problem every entrepreneur and small business owner faces day in, day out. If you want to increase your sales, attract the right type of customer and generate word of mouth for your business this is one book you will want to read. Order your full colour copy today on Kindle or the black & white version in paperback and start putting your business on the map!
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