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- Produkterinnerung
First introduced in 1999, i-mode was the worlds first smart phone for web browsing. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the internet. "i-mode Strategy" lets you know more about NTT DoCoMos sustainable business model and i-mode strategy.
First introduced in 1999, i-mode was the worlds first smart phone for web browsing. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the internet. "i-mode Strategy" lets you know more about NTT DoCoMos sustainable business model and i-mode strategy.
Produktdetails
- Produktdetails
- Verlag: WILEY & SONS
- Seitenzahl: 160
- Englisch
- Abmessung: 240mm
- Gewicht: 408g
- ISBN-13: 9780470851012
- ISBN-10: 0470851015
- Artikelnr.: 11410158
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
- Verlag: WILEY & SONS
- Seitenzahl: 160
- Englisch
- Abmessung: 240mm
- Gewicht: 408g
- ISBN-13: 9780470851012
- ISBN-10: 0470851015
- Artikelnr.: 11410158
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
Takeshi Natsuno is directly responsible for all of strategy i-mode, the world's largest wireless Internet service, with more than 34 million subscribers. After he graduated from Waseda University, he first joined a leading company in the Japanese energy industry. After gaining extensive experience in real estate development projects there, he entered the Wharton School at the University of Pennsylvania and earned an MBA. Before he joined NTT DoCoMo in 1976 he launch the widely i-mode service, he was an executive vice president at an Internet start-up company from 1996 to 1997. He is well known as the founder of i-mode and was selected as one of the 25 most influential e-business leaders worldwide by Business Week in 2001. He has also written i-mode Strategy, the predecessor to this volume (John Wiley & Sons Ltd, 2003).
Foreword.
Preface.
1 Success.
IT Businesses Grow Far More than Expected or Do Not Grow at All .
i-mode: Born of a Sense of Crisis.
Evolution of a Text-Based e-Mail Culture.
Beyond Talk .
New Services Emerge.
A Business Model the Wired Internet Cannot Support.
All Eyes on DoCoMo
2 Concepts.
Why has Our Success in the IT Business been so Overwhelming?
Differences in Platform are Meaningless.
Why is the Win so Overwhelming?
Life Today: Complex Systems.
3 Practice.
Most People are Conservative; They Reject What Seems too New.
DoCoMos Role: Two Points Only.
Sharing the Revenues Matters.
Keep Service Providers Motivated.
What is Internet-Style Marketing?
Finding i-Mode Champions.
4 Alliances.
WinWin Relationships.
Different Industries, Different Types of Alliances.
Alliances with Broadcasters.
Seamless Links between Mobile and Fixed-Line Networks.
Future Plans Call for Adding PC-Internet Users.
Point & Mobile Strategy and CVS Alliances.
Printing: Our Next Project.
Alliances to Strengthen Electronic Settlement.
5 Effects.
A Team of Individuals Working with the Same Ideas, Hand-in-Hand, is Stronger than One Following a Single Boss.
The Information Convenience Store and Gemlike Specialty Sites.
More Corporate Subscribers than we had Expected.
Motorcycle Couriers and Exit Interviews.
Self-Organization in Off-the-Shelf Software.
Another Effect of Adopting HTML.
A Fast Conversion from a Telecom to an Internet Company.
An Organization in which Each Person Moves is Far More Powerful than an Organization Made to Move.
Accelerated Mobile Phone Evolution.
Like the Auto Industry in the 1980s.
The Media Rush.
Word of Mouth: Self-Organization among Individuals.
6 TheFuture.
Emergence and Self-Organization on a Global Scale Gives Rise to Greater Positive Feedback.
The IMT-2000 Age is Drawing Near.
Seconds of Real Enjoyment.
Striking a Balance between Subscribers and Service Providers.
e-money from Mobile Phones.
Alliances with Home Appliance Manufacturers: Another Possibility.
For Export: Our Business Model.
Further Reading.
Appendix 1 History of i-mode.
Appendix 2 Proposal for the Basic i-mode Concept.
Appendix 3 The i-mode Menu List.
Index
Preface.
1 Success.
IT Businesses Grow Far More than Expected or Do Not Grow at All .
i-mode: Born of a Sense of Crisis.
Evolution of a Text-Based e-Mail Culture.
Beyond Talk .
New Services Emerge.
A Business Model the Wired Internet Cannot Support.
All Eyes on DoCoMo
2 Concepts.
Why has Our Success in the IT Business been so Overwhelming?
Differences in Platform are Meaningless.
Why is the Win so Overwhelming?
Life Today: Complex Systems.
3 Practice.
Most People are Conservative; They Reject What Seems too New.
DoCoMos Role: Two Points Only.
Sharing the Revenues Matters.
Keep Service Providers Motivated.
What is Internet-Style Marketing?
Finding i-Mode Champions.
4 Alliances.
WinWin Relationships.
Different Industries, Different Types of Alliances.
Alliances with Broadcasters.
Seamless Links between Mobile and Fixed-Line Networks.
Future Plans Call for Adding PC-Internet Users.
Point & Mobile Strategy and CVS Alliances.
Printing: Our Next Project.
Alliances to Strengthen Electronic Settlement.
5 Effects.
A Team of Individuals Working with the Same Ideas, Hand-in-Hand, is Stronger than One Following a Single Boss.
The Information Convenience Store and Gemlike Specialty Sites.
More Corporate Subscribers than we had Expected.
Motorcycle Couriers and Exit Interviews.
Self-Organization in Off-the-Shelf Software.
Another Effect of Adopting HTML.
A Fast Conversion from a Telecom to an Internet Company.
An Organization in which Each Person Moves is Far More Powerful than an Organization Made to Move.
Accelerated Mobile Phone Evolution.
Like the Auto Industry in the 1980s.
The Media Rush.
Word of Mouth: Self-Organization among Individuals.
6 TheFuture.
Emergence and Self-Organization on a Global Scale Gives Rise to Greater Positive Feedback.
The IMT-2000 Age is Drawing Near.
Seconds of Real Enjoyment.
Striking a Balance between Subscribers and Service Providers.
e-money from Mobile Phones.
Alliances with Home Appliance Manufacturers: Another Possibility.
For Export: Our Business Model.
Further Reading.
Appendix 1 History of i-mode.
Appendix 2 Proposal for the Basic i-mode Concept.
Appendix 3 The i-mode Menu List.
Index
Foreword.
Preface.
1 Success.
IT Businesses Grow Far More than Expected or Do Not Grow at All .
i-mode: Born of a Sense of Crisis.
Evolution of a Text-Based e-Mail Culture.
Beyond Talk .
New Services Emerge.
A Business Model the Wired Internet Cannot Support.
All Eyes on DoCoMo
2 Concepts.
Why has Our Success in the IT Business been so Overwhelming?
Differences in Platform are Meaningless.
Why is the Win so Overwhelming?
Life Today: Complex Systems.
3 Practice.
Most People are Conservative; They Reject What Seems too New.
DoCoMos Role: Two Points Only.
Sharing the Revenues Matters.
Keep Service Providers Motivated.
What is Internet-Style Marketing?
Finding i-Mode Champions.
4 Alliances.
WinWin Relationships.
Different Industries, Different Types of Alliances.
Alliances with Broadcasters.
Seamless Links between Mobile and Fixed-Line Networks.
Future Plans Call for Adding PC-Internet Users.
Point & Mobile Strategy and CVS Alliances.
Printing: Our Next Project.
Alliances to Strengthen Electronic Settlement.
5 Effects.
A Team of Individuals Working with the Same Ideas, Hand-in-Hand, is Stronger than One Following a Single Boss.
The Information Convenience Store and Gemlike Specialty Sites.
More Corporate Subscribers than we had Expected.
Motorcycle Couriers and Exit Interviews.
Self-Organization in Off-the-Shelf Software.
Another Effect of Adopting HTML.
A Fast Conversion from a Telecom to an Internet Company.
An Organization in which Each Person Moves is Far More Powerful than an Organization Made to Move.
Accelerated Mobile Phone Evolution.
Like the Auto Industry in the 1980s.
The Media Rush.
Word of Mouth: Self-Organization among Individuals.
6 TheFuture.
Emergence and Self-Organization on a Global Scale Gives Rise to Greater Positive Feedback.
The IMT-2000 Age is Drawing Near.
Seconds of Real Enjoyment.
Striking a Balance between Subscribers and Service Providers.
e-money from Mobile Phones.
Alliances with Home Appliance Manufacturers: Another Possibility.
For Export: Our Business Model.
Further Reading.
Appendix 1 History of i-mode.
Appendix 2 Proposal for the Basic i-mode Concept.
Appendix 3 The i-mode Menu List.
Index
Preface.
1 Success.
IT Businesses Grow Far More than Expected or Do Not Grow at All .
i-mode: Born of a Sense of Crisis.
Evolution of a Text-Based e-Mail Culture.
Beyond Talk .
New Services Emerge.
A Business Model the Wired Internet Cannot Support.
All Eyes on DoCoMo
2 Concepts.
Why has Our Success in the IT Business been so Overwhelming?
Differences in Platform are Meaningless.
Why is the Win so Overwhelming?
Life Today: Complex Systems.
3 Practice.
Most People are Conservative; They Reject What Seems too New.
DoCoMos Role: Two Points Only.
Sharing the Revenues Matters.
Keep Service Providers Motivated.
What is Internet-Style Marketing?
Finding i-Mode Champions.
4 Alliances.
WinWin Relationships.
Different Industries, Different Types of Alliances.
Alliances with Broadcasters.
Seamless Links between Mobile and Fixed-Line Networks.
Future Plans Call for Adding PC-Internet Users.
Point & Mobile Strategy and CVS Alliances.
Printing: Our Next Project.
Alliances to Strengthen Electronic Settlement.
5 Effects.
A Team of Individuals Working with the Same Ideas, Hand-in-Hand, is Stronger than One Following a Single Boss.
The Information Convenience Store and Gemlike Specialty Sites.
More Corporate Subscribers than we had Expected.
Motorcycle Couriers and Exit Interviews.
Self-Organization in Off-the-Shelf Software.
Another Effect of Adopting HTML.
A Fast Conversion from a Telecom to an Internet Company.
An Organization in which Each Person Moves is Far More Powerful than an Organization Made to Move.
Accelerated Mobile Phone Evolution.
Like the Auto Industry in the 1980s.
The Media Rush.
Word of Mouth: Self-Organization among Individuals.
6 TheFuture.
Emergence and Self-Organization on a Global Scale Gives Rise to Greater Positive Feedback.
The IMT-2000 Age is Drawing Near.
Seconds of Real Enjoyment.
Striking a Balance between Subscribers and Service Providers.
e-money from Mobile Phones.
Alliances with Home Appliance Manufacturers: Another Possibility.
For Export: Our Business Model.
Further Reading.
Appendix 1 History of i-mode.
Appendix 2 Proposal for the Basic i-mode Concept.
Appendix 3 The i-mode Menu List.
Index