This book examines in a systematic way the 5 components of semiotics, a science that is becoming increasingly widespread in the modern world. The author suggests looking at two sides of the same coin and using some examples to show the interrelation of these two components in economics and politics. Of particular interest are symbols and signs, and their manifestation in form, colour, plants and flowers, animals and birds, myths. The book is intended for communication professionals as well as for all those interested in the topic of research.