Kathey Porter, Andrea Hoffman

50 Billion Dollar Boss

African American Women Sharing Stories of Success in Entrepreneurship and Leadership

• Gebundenes Buch

Produktbeschreibung

This book looks at several successful African American women and chronicles their success, obstacles, challenges, and lessons learned. The authors have first person access to each of these women and break down their stories to help other aspiring entrepreneurs achieve their dreams of starting or owning their own business.

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Produktdetails

• Verlag: Palgrave Macmillan / Palgrave Macmillan US / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-47501-5
• 1st ed. 2016
• Seitenzahl: 178
• Erscheinungstermin: 5. November 2015
• Englisch
• Abmessung: 236mm x 152mm x 18mm
• Gewicht: 492g
• ISBN-13: 9781137475015
• ISBN-10: 1137475013
• Artikelnr.: 43408534

Autorenporträt

An expert on small business development, supplier diversity and entrepreneurship, Kathey Porter has been a Supplier Diversity Director and consultant for government, higher education and corporate entities. She has been an adjunct business instructor at several colleges and universities including Virginia Tech - Pamplin, College of Business, Savannah State, University, Savannah College of Art & Design, Strayer University, Columbia College and University of Phoenix. Kathey was previously a marketing executive in the beauty industry, working on multicultural brands for companies including Carson Products, Revlon Professional and Colomer USA. She has owned and operated several small businesses including a marketing consultancy, a children's bedding line, and a retail store with three stores in two markets. She recently founded BusinessFAB Enterprises, a multiplatform media initiative focused on the development of content, communications, customized networking events and continuing education programs that connects women entrepreneurs to opportunities.  Andrea Hoffman is founder and CEO of Culture Shift Labs (www.CultureShiftLabs.com) an advisory firm that tailors B2B and B2C engagement strategies and engineers connections and collaborations, between corporations and the 'diverse elite.' A top-tier strategist, dealmaker and business development veteran for over 23 years, her client base has included BMW, Credit Suisse, Carnegie Hall, Hachette Fillapacchi, Hermes, Jaguar, Microsoft, Sony Electronics, and Time Life, Scholastic, JPMorgan Chase, Mercedes Benz USA. Since its inception in 2006, her consultancy has contributed groundbreaking content and paved the way for countless connections and growth opportunities among the "diverse elite," a $840 billion market. To help companies identify and engage with highly sought after African-American C-suite executives, influencers and innovators in the new economy, Culture Shift Labs provides proprietary access, collaborative technology, seasoned intelligence and untapped business opportunities for companies seeking to increase a greater share of this market. Andrea is the co-author of Black is the New Green , the definitive source on marketing to affluent African Americans and one of the consumer demographic shifts driving economic growth, and the author of the upcoming RE-FRAGGLE: How & Why Diverse Teams Achieve Breakthrough Innovation , which will be released in the summer of 2016.

Inhaltsangabe

Preface
Acknowledgements
Introduction
1. The Growing Impact of African-American Women-Owned Businesses
2. You Want to Do What? Turning Your Idea Into Your Business
3. I Think I Love You: Branding Your Passion and Understanding Your Unique Value Proposition
4. Who Do I Run to? Finding a Mentor and Building Mentor Relationships
5. Adding Value: Building Mutually Beneficial Strategic Partnerships
6. Your Network Is Your Net Worth: Building Your Relationship Currency
7. Where's the Money? Solutions to Fund Your Business and Business Development
8. Making You a Priority: Leveraging Internal Strengths
9. Keeping It Moving: Developing a Resilient Mindset
10. Faster, Smarter, Harder: Taking Your Business to the Next Level
11. Coding for the Future: New Frontiers for African-American Women in Technology
12. Why Should Guys Have All the Fun?: Entrepreneurial Opportunities in Non-Traditional Industries
13. Intrapreneurship: Adding Entrepreneurial Valueand Innovation Within a Corporation
14. Make Being a Woman-Owned Business Work for You: Resources on Programs, Agencies, and Organizations That Support Women-Owned Businesses
15. Conclusion
16. About the Authors
17. References
18. Index

Rezensionen

"A valuable contribution to the cause of entrepreneurial education and business success. ... 50 Billion Dollar Boss ... provides useful insights into the challenges facing business owners regardless of race or gender, including raising capital, getting a promising idea to profit-generating product and forming strategic partnerships. ... The result is a must-read for black women (actually, any woman), especially those contemplating, aspiring or new to the entrepreneurial lifestyle." (Alfred Edmond, Jr., Black Enterprise, blackenterprise.com, March, 2016)

'As the CEO of Ogilvy Africa and a 20 year veteran of integrated marketing and communications, I have had to be extremely resilient. 50 Billion Dollar Boss is a testament to how many fellow leaders have become successful and how they have managed to overcome obstacles to achieve success beyond measure. This is not just a book for the American market. This should be read by every woman around the world who has ever had someone tell her 'no, not you.'' Nadja Bellan-White, CEO of Ogilvy & Mather-Africa

'If you are looking for inspiration and a plan for success in your small business, you need to read 50 Billion Dollar Boss. This book is enlightening, with actionable tips that will take your business to the next level.' Melinda F. Emerson, SmallBizLady, CEO of Quintessence Media, author of Become Your Own Boss in 12 Months

'Wonderfully highlights the impact of African American women-owned businesses in America with collective insight from successful African American women-owned firms, including a well-rounded historical exposé .' Karima Mariama-Arthur, Esq., Founder and CEO of WordSmithRapport

'50 Billion Dollar Boss is not just aspirational, but INspirational. These stories of African American female entrepreneurs are REAL, tangible, and successful. These stories are blueprints for success and are told in a way that will be a resource to all entrepreneurs. It's that keep-it-movin', believe-in-yourself mantra that black women have sworn by for centuries. Well-done, ladies.' Nicole Cober, Esq., Principal Managing Partner, Cober, Johnson & Romney PLLC

'As the Co-Founder of Essence, a magazine that for over 45 years has been there to herald the intelligence, beauty, resourcefulness, courage, and huge spending power of African American women, I have witnessed the tremendous odds they have had to overcome to be recognized for their economic power potential and capability. The number of African American female entrepreneurs continues to grow. Bravo to the authors and contributors to this long overdue, significant chronicle acknowledging the tenacity, the brilliance, and the extraordinary role African American women have played and their continuing influence on the economy of America.' Ed Lewis, Co-Founder of Essence and Latina Magazines