Arthur Asa Berger

50 Ways to Understand Communication

A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

• Gebundenes Buch

Produktbeschreibung

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, LZvi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, 'otherness,' and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is essential for students of communication and anyone interested in how we communicate in a world of rapidly changing media.

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Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 200
• Erscheinungstermin: 20. Februar 2006
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 448g
• ISBN-13: 9780742541078
• ISBN-10: 074254107X
• Artikelnr.: 21626397

Autorenporträt

Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years. He is the author of numerous books and articles on tourism, media, popular culture and everyday life. Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. He has lectured in more than a dozen countries and his books have been translated into nine languages.

Inhaltsangabe

Chapter 1 Introduction: How You Can Use This Book Chapter 2 1 Words and
Communication Chapter 3 2 Signs and Semiotics Chapter 4 3 When I Use a
Word, Humpty Dumpty Said... Chapter 5 4 Antithetical Meaning of Words
Chapter 6 5 Society Precedes the Individual Chapter 7 6 Language Codes
Chapter 8 7 The Structuralist Perspective Chapter 9 8 Culture and the
Unconscious Chapter 10 9 The Importance of Metaphor Chapter 11 10 A Model
of Communication Process Chapter 12 11 The Lasswell Formula Chapter 13 12
Art and Society: A Model Chapter 14 13 Dialogic Aspects of Communication
Chapter 15 14 Conversation as Narrative Chapter 16 15 Men and Women Use
Language Differently Chapter 17 16 Black Speech Chapter 18 17 People of
Color and the Media Chapter 19 18 Nonverbal Communication Chapter 20 19
Facial Expressions Chapter 21 20 Fashion as Communication Chapter 22 21
Symbolism and Religion Chapter 23 22 The Meaning of Symbols Chapter 24 23
The House as a Symbol of Femininity Chapter 25 24 Miss America's Mythic
Significance Chapter 26 25 Images of Women in Advertising Chapter 27 26 The
Power of Advertising in Capitalist Societies Chapter 28 27 Myths and
Society Chapter 29 28 Robinson Crusoe as Myth Chapter 30 29 Fairy Tales and
the Psyche Chapter 31 30 Hot and Cool Media Chapter 32 31 The Impact of
Postmodernism Chapter 33 32 The Postmodern Eye Chapter 34 33 Mind and Media
Chapter 35 34 Cybertexts and Video Games Chapter 36 35 Digital Media
Chapter 37 36 Smart Mobs Chapter 38 37 How Crowds Think Chapter 39 38
Television and Art Chapter 40 39 Amusing Ourselves to Death Chapter 41 40
Narratives in the Media Chapter 42 41 Television Is a Dramatic Medium
Chapter 43 42 The Power of Rock Music Chapter 44 43 Artistic Texts Chapter
45 44 Psychoanalysis and Literature Chapter 46 45 Humor and Communication
Chapter 47 46 On Comedy Chapter 48 47 What Does Art Do? Chapter 49 48
Interpretation and Art Chapter 50 49 The Society of Spectacle Chapter 51 50
Representation and Difference Chapter 52 Appendix: Learning Games and
Activities Chapter 53 Glossary Chapter 54 Selected Bibliography Chapter 55
Biographies of Key Text Authors