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Implementing a quality digital marketing strategy to increase sales and improve brand awareness is no longer an option in 2023. With more consumers discovering new companies, products and services via their smartphones, user experience is becoming increasingly important. Consumption patterns are changing, and so are algorithms. You have tools and content at your disposal to attract, convert and engage your audience, depending on where they are in the buying cycle. An effective digital strategy is considered consistent with a brand's overall marketing strategy, and consists of inbound and outbound marketing activities. The former is based on a content strategy that delivers medium- to long-term results and is cost-effective. The second is to act more directly. The more expensive, the faster you'll see results. Whether your digital strategy is part of your physical marketing strategy or is your only communication channel of choice, it needs to go through seven key phases to come tofruition.