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Before Call of Duty, before World of Warcraft, before even Super Mario Bros., the video game industry exploded in the late 1970s with the advent of the video arcade. Leading the charge was Atari Inc., the creator of the iconic game Missile Command. The first game to double as a commentary on culture, Missile Command put the players' fingers on "the button," making them responsible for the fate of civilization in a no-win scenario, all for the price of a quarter. The game was a marvel of modern culture, helping usher in both the age of the video game and the gamer lifestyle. Taking readers back…mehr

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Before Call of Duty, before World of Warcraft, before even Super Mario Bros., the video game industry exploded in the late 1970s with the advent of the video arcade. Leading the charge was Atari Inc., the creator of the iconic game Missile Command. The first game to double as a commentary on culture, Missile Command put the players' fingers on "the button," making them responsible for the fate of civilization in a no-win scenario, all for the price of a quarter. The game was a marvel of modern culture, helping usher in both the age of the video game and the gamer lifestyle. Taking readers back to the days of TaB cola, dot matrix printers, and digging through the couch for just one more quarter, 8-Bit Apocalypse combines Rubens knowledge of the tech industry and experience as a gaming journalist to conjure the wild silicon frontier of the 8-bit '80s. -- Adapted from the dust jacket.
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Autorenporträt
Alex Rubens is a strategic partner manager at Google, managing content partnerships for YouTube’s eSports division. He has written articles on video game culture and development for outlets such as Complex and HuffPost, and for video game websites Polygon and IGN. He lives in Los Angeles.