A Bent Towards Supermarkets or Virtual Markets - Vora, Chintan
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Up till now only one option of shopping was available i.e. offline shopping but having access to online shopping has truly transformed the way people shop. This book is an evidence that though people are preferring offline shopping without any hesitations, still slowly and gradually moving towards online shopping. The internet has become a major resource in modern business, thus online shopping has gained significance not only from the entrepreneur's but also from the customer's point of view. This research is an indication for increasing trend and bright future of online shopping in India.…mehr

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Produktbeschreibung
Up till now only one option of shopping was available i.e. offline shopping but having access to online shopping has truly transformed the way people shop. This book is an evidence that though people are preferring offline shopping without any hesitations, still slowly and gradually moving towards online shopping. The internet has become a major resource in modern business, thus online shopping has gained significance not only from the entrepreneur's but also from the customer's point of view. This research is an indication for increasing trend and bright future of online shopping in India. With the development of internet facilities, technological development and government initiatives, awareness and use of online shopping is increasing in India. In online shopping consumers can shop anywhere, anything and anytime with easy and safe payment options compare to offline shopping. Consumers can do comparison shopping between products, as well as, online stores. This research has provided precise knowledge about buying Behaviour, preferences, risk perception etc. of consumer in shopping which will be a key contributor to the avenues of virtual shopping in the future times to come.
Autorenporträt
O Dr. CHINTAN VORA, eminente professor de Gestão de Marketing com uma rica experiência acadêmica, é autor de mais de 40 livros e também membro de conselhos editoriais de importantes revistas de pesquisa. Atualmente ele trabalha com o instituto gerido pela OET - Shri Gosar Hansraj Gosrani Commerce e Shri D.D. Nagada BBA College Jamnagar.