A Casebook of Strategic Corporate Social Responsibility
Broschiertes Buch

A Casebook of Strategic Corporate Social Responsibility

Towards Business Sustainability

Herausgegeben: Das Gupta, Ananda
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This casebook argues that corporate sustainability agendas should look beyond stakeholder demands and desires, towards strategic opportunities to achieve social and commercial benefits simultaneously. It encourages shifting focus from a strategic approach to a sustainable business practice. As the cases in the book highlight, it is in every company's best interest to identify a manageable number of sustainability initiatives whose shared benefits-for society at large and the company-are significant and also substantially help the company strategically position itself in the competitive marketp...