Tony Hughes

a Combo Prospecting

The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

• Broschiertes Buch

Produktbeschreibung

Discover the potent business playbook that will pack your pipeline and turn you into a selling champ!

Produktdetails

• Verlag: AMACOM
• Seitenzahl: 258
• Erscheinungstermin: 11. Januar 2018
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 424g
• ISBN-13: 9780814439111
• ISBN-10: 081443911X
• Artikelnr.: 48137391

Autorenporträt

TONY J. HUGHES is a respected sales leader and consultant with three decades of winning experience. He is an award-winning blogger, coveted keynote speaker, and top LinkedIn B2B sales influencer.

Inhaltsangabe

INTRODUCTION: Fight Club and Knockout Commitments1
COMBO Explained and Calls to Put Me in Jail 5
Misplaced Confidence and My Journey into Sales8
Why You Need to Be the Hottest One at the Bar15
CHAPTER ONE: Awful Truths That Can Set You Free23
Wake Up and Get in the Fight!24
Behold the Stately Honey Badger Who Never Gets Fired 31
Extract Your Head from the Darkness; Facts Don't Lie 32
The Great Disruption of Your Precious Livelihood38
Cyborg Sellers in the Age of the Machines44
Go Big, Bust Out, and Break Through50
Winning Combinations of Old and New54
Blooding Your COMBO Strategy60
Why Savvy Social Sellers Still Call Like Crazy 63
The Lunacy of Cold-Calling vs. Social Selling 66
Why Being Beat Up Is Good for the Soul70
CHAPTER TWO: Earning the Right to Win 73
Foundations of Executive Engagement74
The Language of Leaders and Relevance Challenge76
Paradox of Nonhunger and Genuine Curiosity79
Friending and Relationship Selling80
The Truth About Trust and Value 82
The Art of Pragmatic Research87
Leading with Insight and Why a Conversation Matters88
Creating Your Own Value Narrative90
Questions That Qualify and Set the Agenda93
The Power of Truly Listening97
Strategic Selling in the Real World99
Social Selling Framework Defined 103
Building a Winning Business Case106
Engineering Consensus111
Opening Is the New Closing113
CHAPTER THREE: Building Your Platform 117
Creating Your Online Brand119
Publishing Insights That Set the Agenda123
Nurturing a Network That Enables You to Thrive128
Creating Effective Scripts and Templates130
Selecting the Right Enablement Tools133
Nurturing the Machine That Feeds You Leads136
Account-Based Everything142
CHAPTER FOUR: Executing Your COMBO Strategy 147
Be Your Own Sales Development Rep (SDR) 153
Shocking Paradoxes That Govern Prospecting159
Time-Blocking--Discipline Within the Hours162
Trigger Events and Social Listening163
Referrals--The Path of Highest Probability164
Advanced Technique Playbook166
Insider Secrets of Savvy Sellers172
The Importance of Multi-Threading176
COMBOs to Conquer Executive ADD178
Breaking Through to CXOs and Board Members180
Anatomy of Giving Good Social Phone181
Growth Hacks--Thinking like a Marketer188
Ghost Your Own CEO's Profile191
Sales Coaching from a CEO Buyer194
Supercharge Lead Flow--Pulling It All Together197
Turning Up the Heat Deeper in the Funnel201
Dispelling Myths of the Serial Closer202
CHAPTER FIVE: The Act of Personal Sales Leadership211
Fight, Fight, Fight to Earn the Right213
Avoiding the Roller-Coaster Performance Ride216
80/20 Power Laws and Personal Effectiveness223
Why You Must Become a Mentor and Coach225
Resources 229
Endnotes 231
Index 237