A Companion to Survey Research - Ornstein, Michael D.
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This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.

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Produktbeschreibung
This go-to guide covers both the historical background to the emergence of survey research and the practical tools necessary to write survey questions, design a questionnaire, use probability sampling and to understand both pretesting and data collection.
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Autorenporträt
At York University, Michael Ornstein teaches sociology and since 2000 has been the Director of the Institute for Social Research, the largest Canadian university-based survey research organization. He has been active in the development, design and execution of numerous large scale research projects at the Institute, including the Quality of Life project from 1977 to 1981 and the first Canadian study on knowledge, behaviour and attitudes about AIDS.