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A compilation of research based on theory of planned behavior and structural equation modeling, is concentrated in Ajzen's philosophy.TRA and TPB models how they are used for analysing data.TRA consists of attitude and subjective norms, while TPB has an additional construct perceived behavioral control.There are extensions in the model by subjective norm influencing attitude and subjective norms influencing perceived behavioral control.

Produktbeschreibung
A compilation of research based on theory of planned behavior and structural equation modeling, is concentrated in Ajzen's philosophy.TRA and TPB models how they are used for analysing data.TRA consists of attitude and subjective norms, while TPB has an additional construct perceived behavioral control.There are extensions in the model by subjective norm influencing attitude and subjective norms influencing perceived behavioral control.
Autorenporträt
I am Antonette Asumptha J,my PHD from National Institute of Technology, Trichy. My masters from Bharathidasan Institute of Management.-HR/systems.I have done my second MBA Marketing from Annamalai University Tamil NaduI have more than 12 years of experience in various sectors. I have worked with Indian Overseas Bank as Multi Tasking Staff.