A Complete Semiotic Study of Selected Telecommunication Billboard Ads - Atabo, Adejo Atai
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"A Complete Semiotic Study of Selected Telecommunication Billboard Ads in Nigeria" is a five-chapter research work designed with a view to:- identifying and analysing semiotic variables in the selected telecommunication billboard advertisements;- discussing deep and surface structures of visual images in the selected billboard advertisements; and- showing the effectiveness of semiotic tools in the selected telecommunication billboard advertisements.Three theoretical frameworks were deployed in the study. The research design adopted was descriptive content analysis. Data was collected from…mehr

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Produktbeschreibung
"A Complete Semiotic Study of Selected Telecommunication Billboard Ads in Nigeria" is a five-chapter research work designed with a view to:- identifying and analysing semiotic variables in the selected telecommunication billboard advertisements;- discussing deep and surface structures of visual images in the selected billboard advertisements; and- showing the effectiveness of semiotic tools in the selected telecommunication billboard advertisements.Three theoretical frameworks were deployed in the study. The research design adopted was descriptive content analysis. Data was collected from eight selected telecommunication billboard advertisements for in-depth discussion and argumentation.
Autorenporträt
Adejo Atai Atabo is a Nigerian school teacher, college lecturer, and prolific author of English language textbooks. As a well-rounded academic, Mr. Atabo is a pathfinder in modern English grammar and usage. He also produces fiction, plays, and assembles anthologies. Editing and writing of advertorials are among his major accomplishments.