A descriptive study - Fahad, Abdul;Binti Mustafa, Siti Ezaleila
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This is a study investigating the effects of the media on voting behavior at the time of elections. The present study showed that the role of the media in influencing election results is generally quite small. The power of the news media to set a nation's agenda, to focus public attention on a few key public issues, is an immense and well-documented influence. Not only do people acquire factual information about public affairs from the news media, readers and viewers also learn how much importance to attach to a topic on the basis of the emphasis placed on it in the news.

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Produktbeschreibung
This is a study investigating the effects of the media on voting behavior at the time of elections. The present study showed that the role of the media in influencing election results is generally quite small. The power of the news media to set a nation's agenda, to focus public attention on a few key public issues, is an immense and well-documented influence. Not only do people acquire factual information about public affairs from the news media, readers and viewers also learn how much importance to attach to a topic on the basis of the emphasis placed on it in the news.
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Autorenporträt
Abdul Fahad is a research Scholar at the department of media and communication studies, University Of Malaya, Kuala Lumpur, Malaysia. He has published many research papers and articles with leading national and international journals and newspapers. Dr Siti Ezaleila Binti Mustafa is a Asst. Professor in dept. media and communication studies,UM.