24,99 €
inkl. MwSt.

Versandfertig in 1-2 Wochen
payback
12 °P sammeln
  • Broschiertes Buch

Today Lipton means tea. However, in his time Sir Thomas Lipton was known for much more than the Lipton tea empire. Raised in desperate poverty, he would build a global empire of markets, factories, plantations, and stockyards. But his epic pursuit of the America's Cup—a yachting trophy and the ultimate in international sport—made him a beloved figure on both sides of the Atlantic. More than a story of innovation and achievement, A Full Cup also explores Lipton's most intriguing creation: his public persona, formed by a burgeoning mass media and a shameless self-promotion that made him one of…mehr

Produktbeschreibung
Today Lipton means tea. However, in his time Sir Thomas Lipton was known for much more than the Lipton tea empire. Raised in desperate poverty, he would build a global empire of markets, factories, plantations, and stockyards. But his epic pursuit of the America's Cup—a yachting trophy and the ultimate in international sport—made him a beloved figure on both sides of the Atlantic. More than a story of innovation and achievement, A Full Cup also explores Lipton's most intriguing creation: his public persona, formed by a burgeoning mass media and a shameless self-promotion that made him one of the most recognizable figures of his time. Michael D'Antonio brings to life the surprising careers of this intrepid sailor, gregarious showman, and ingenious self-made millionaire—the world's very first celebrity CEO.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Autorenporträt
Michael D'Antonio