William L. Benoit

A Functional Analysis of Political Television Advertisements

• Gebundenes Buch

Produktbeschreibung

A Functional Analysis of Political Television Advertisements is a unique investigation into the extremely important medium of campaign advertising. The book analyzes presidential primary and general ads through 2012, ads from third party candidates, ads for governor and congress, and ads from foreign countries. It examines trends in political advertising content over time, contrasts different kinds of spots-primary versus general, incumbents versus challengers-and discusses the development of political ads over time.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 248
• Erscheinungstermin: 1. April 2014
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 559g
• ISBN-13: 9780739188989
• ISBN-10: 0739188984
• Artikelnr.: 40336468

Autorenporträt

William L. Benoit is professor of communication studies at Ohio University.

Inhaltsangabe

Preface Part I: Preliminaries 1. Introduction: Political Television Spots
2. Method: The Functional Approach to Political Advertising Part II:
Presidential Campaigns 3. In the Beginning: 1952, 1956; The Democrats
Ascend: 1960, 1964 4. Nixon's Return: 1968, 1972; After Watergate: 1976,
1980 5. Republicans in Control: 1984, 1988; The End of the Millennium:
1992, 1996 6. George W. Bush in the Oval Office: 2000, 2004; Barack Obama,
African American President, 2008, 2012 7. Primary Campaigns: Who Shall Lead
Us? 8. Third-Party Candidate Political TV Spots: Another Choice Part III:
Other Campaigns 9. Other Theories: Issue Ownership and Functional
Federalism in Political TV Spots 10. Non-Presidential and Non-U.S. TV Spots
Part IV: Comparisons 11. Trends and Contrasts of Political Television Spots
12. Development of American Political Television Spots 13. Conclusions and
Implications Appendix. Functional Theory Codebook References