Marybeth Gasman, Nelson Bowman

A Guide to Fundraising at Historically Black Colleges and Universities

An All Campus Approach

• Broschiertes Buch

Produktbeschreibung

This comprehensive, research-based work brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond, offering data-driven advice, compelling recommendations, and a comprehensive approach.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 180
• Erscheinungstermin: 23. November 2011
• Englisch
• Abmessung: 193mm x 127mm x 13mm
• Gewicht: 200g
• ISBN-13: 9780415892735
• ISBN-10: 0415892732
• Artikelnr.: 32460460

Autorenporträt

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania. Nelson Bowman III is Director of Development at Prairie View A&M University.

Inhaltsangabe

Table of Contents
Foreword
Preface
Acknowledgements
Chapter One: Taking Inventory
Chapter Two: The Role of the President
Chapter Three: Academic Deans, Faculty, and Student Services Involvement
Chapter Four: Alumni Giving and Engagement
Chapter Five: Engaging Affinity Groups
Chapter Six: Corporate and Foundation Giving
Chapter Seven: Endowment Building
Chapter Eight: Telling a Better Story
Chapter Nine: Innovative Fundraising and Engagement Programs
Chapter Ten: Background on Historically Black Colleges and Universities
Concluding Thoughts
Appendices