This book provides an integrative Business Transformation Management Methodology, the BTM², with an emphasis on the balance between the rational aspects of transformation and the often underestimated emotional readiness of employees to absorb and accept transformation initiatives.
Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.
A '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.
Comprising four phases - Envision, Engage, Transform, and Optimize - the methodology integrates expertise from areas such as strategy, risk, and project management. Covering the formal and informal structures and roles needed for a successful transformation, the authors cover a wide range of theory to help understand the phenomenon of transformation.
A '360-degree' view on what business transformation means and how to manage it successfully, this handbook is suitable for business executives dealing with organizational change. A range of illustrative case studies ensure this is also a valuable resource for academics interested in change and transformation management.
'The goal of business transformation initiatives is to create agility in order to adapt to market changes. To achieve desired outcomes it is necessary to accurately manage interdependent risks associated with changes in the strategy, operating processes as well as the organization's culture. In my opinion this handbook encompasses all relevant aspects of a professional approach to business transformation.'
Reza Nazeman, CIO Europe, Middle East & Africa, Microsoft
'The handbook brilliantly combines art and science marrying the experience and expertise of highly successful practitioners with multi-disciplinary methods, underpinned by the best practices of the leader in enterprise technology solutions. In my 20 plus years transforming global enterprises, I finally see an honest and vivid acknowledgement of the significant role transformation plays in today's business context and the keys to success spelled out.'
Lilian Corvington - Global Director EVO Program, Vodafone
'Business transformation is a complex endeavor and a continuous challenge for many organizations nowadays. Therefore, it is important to have a holistic and applicable methodology that successfully guides decision makers through transformation initiatives. This is exactly what this handbook provides.'
Nicolas Steib - Global Head of Services Delivery, SAP
'Achieving successful transformation requires that strategy, marketing, enterprise modeling, HR, business processing, IT... share the same global approach and the same language. This requires a new discipline which will merge specialized practices into a single consistent set of simplified practices. This handbook will help you to implement these convergence efforts.'
Jean-René Lyon, Director, Center of Excellence in Enterprise Architecture, Paris
'A must-have for any business transformation professional. With only a third of business transformations being completed on time, on budget and to expectations, this book needs to descend into the laps of 1000s of managers and leaders everywhere.'
Rob Llewellyn, Consultant
Reza Nazeman, CIO Europe, Middle East & Africa, Microsoft
'The handbook brilliantly combines art and science marrying the experience and expertise of highly successful practitioners with multi-disciplinary methods, underpinned by the best practices of the leader in enterprise technology solutions. In my 20 plus years transforming global enterprises, I finally see an honest and vivid acknowledgement of the significant role transformation plays in today's business context and the keys to success spelled out.'
Lilian Corvington - Global Director EVO Program, Vodafone
'Business transformation is a complex endeavor and a continuous challenge for many organizations nowadays. Therefore, it is important to have a holistic and applicable methodology that successfully guides decision makers through transformation initiatives. This is exactly what this handbook provides.'
Nicolas Steib - Global Head of Services Delivery, SAP
'Achieving successful transformation requires that strategy, marketing, enterprise modeling, HR, business processing, IT... share the same global approach and the same language. This requires a new discipline which will merge specialized practices into a single consistent set of simplified practices. This handbook will help you to implement these convergence efforts.'
Jean-René Lyon, Director, Center of Excellence in Enterprise Architecture, Paris
'A must-have for any business transformation professional. With only a third of business transformations being completed on time, on budget and to expectations, this book needs to descend into the laps of 1000s of managers and leaders everywhere.'
Rob Llewellyn, Consultant