A Handbook of Qualitative Methodologies for Mass Communication Research - Jankowski, Nicholas W. (ed.)
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This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Produktbeschreibung
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
Autorenporträt
Nicholas W. Jankowski, Klaus Bruhn Jensen