Terrence Witkowski

A History of American Consumption

Threads of Meaning, Gender, and Resistance

• Gebundenes Buch

Produktbeschreibung

A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continuities and changes in three cultural threads over 300 years of history from the colonial era to the present.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 298
• Erscheinungstermin: 19. September 2017
• Englisch
• Abmessung: 239mm x 152mm x 23mm
• Gewicht: 590g
• ISBN-13: 9781138936911
• ISBN-10: 113893691X
• Artikelnr.: 49208568

Autorenporträt

Terrence H. Witkowski is Professor of Marketing and Director of the International Business Program at California State University, USA. Educated at Northwestern University, UCLA, and UC Berkeley, he has published over 120 scholarly works.

Inhaltsangabe

Table of Contents
Chapter 1: Writing American Consumption History
Chapter 2: Consumer Culture Theory in Historical Perspective
Chapter 3: Colonial Consumption from 1607 to 1790
Chapter 4: Consumption in a New Nation, 1790 to 1865
Chapter 5: The Gilded Age, 1865 to 1900
Chapter 6: Consumption Progress, 1900 to 1930
Chapter 7: The Great Depression and World War II
Chapter 8: Consumption from 1945 to 1980
Chapter 9: American Consumption since 1980
Chapter 10: Conclusion
References
Index