A History of Brands - Shear, Richard
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Erscheint vorauss. 22. Juli 2025
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A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.

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Produktbeschreibung
A History of Brands explores the evolution of iconic brands, offering a captivating journey through the milestones that have shaped global commerce and culture.
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Autorenporträt
As an entrepreneur Partner and Chief Creative Officer of inv¿k brands, Richard Shear’s expertise lies in helping clients uncover the visual heritage of their most iconic brands and using this design equity to help them build and position these brands in ways that inform, connect, and motivate. As a member of the School of Visual Arts Founding Faculty of the Masters in Branding program, Richard teaches The History of Branding, focusing on the interconnected evolution of global consumer culture and visual history through the last two millennia and its influences on contemporary retail brands. Mark Kingsley is a creative director and strategist with a wide range of experience and recognition. He is a faculty member in the School of Visual Arts Masters in Branding program. As Executive Strategy Director at Collins, he developed the new global positioning for Ogilvy and helped Equinox enter the luxury hotel business. For over 17 years, his studio Greenberg Kingsley specialized in music and arts, including several years of branding and advertising for Central Park SummerStage; work for the Guggenheim Museum store; and music packaging for John Coltrane, Pat Metheny, and Quincy Jones. His current studio, Malcontent, serves global advertising firms, fin-tech startups, arts organizations, living legends, and Pulitzer Prize winners.