Sheldon Gawiser, G. Evans Witt

A Journalist's Guide to Public Opinion Polls

• Broschiertes Buch

Produktbeschreibung

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

Produktdetails

• Verlag: Praeger
• Seitenzahl: 192
• Erscheinungstermin: 30. Oktober 1994
• Englisch
• Abmessung: 216mm x 140mm x 11mm
• Gewicht: 249g
• ISBN-13: 9780275949891
• ISBN-10: 0275949893
• Artikelnr.: 21843624

Autorenporträt

SHELDON R. GAWISER is senior poll analyst for NBC News and president of the National Council on Public Polls. He is president of Gawiser Associates, Inc. of Fairfield, Connecticut, consultants in information collection and management. G. EVANS WITT is assistant bureau chief of the Associated Press in Washington, D.C. He previously served as director of AP/NBC News polling.

Inhaltsangabe

Foreword by Walter Mears Acknowledgments The Opinion Triangle The Press and
Public Opinion: Always Linked A Brief History of Polls The Emergence of
Precision Journalism The Polling Environment Today The Poll: Who Did? The
Poll: Who Sponsored It? The Poll: Sampling The Poll: The Questions The
Poll: Timing Is Everything The Poll: Sampling Error The Poll: Other Sources
of Error Pseudo-Polls and SLOPS Reporting Polls: The Basics Reporting
Polls: Numbers in Context Reporting Polls: Political Surveys Reporting
Polls: Exit Polls and Projections The Future Appendix A: The World's
Shortest Course in Statistics Appendix B: Twenty Questions Bibliography
Index