Sheldon R. Gawiser, G. Evans Witt, Unknown

A Journalist's Guide to Public Opinion Polls

• Gebundenes Buch

Produktbeschreibung

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

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Produktdetails

• Verlag: Praeger
• Seitenzahl: 190
• Erscheinungstermin: 21. Oktober 1994
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 457g
• ISBN-13: 9780275947224
• ISBN-10: 027594722X
• Artikelnr.: 21874515

Autorenporträt

Sheldon R. Gawiser, G. Evans Witt

Inhaltsangabe

Foreword by Walter Mears Acknowledgments The Opinion Triangle The Press and
Public Opinion: Always Linked A Brief History of Polls The Emergence of
Precision Journalism The Polling Environment Today The Poll: Who Did? The
Poll: Who Sponsored It? The Poll: Sampling The Poll: The Questions The
Poll: Timing Is Everything The Poll: Sampling Error The Poll: Other Sources
of Error Pseudo-Polls and SLOPS Reporting Polls: The Basics Reporting
Polls: Numbers in Context Reporting Polls: Political Surveys Reporting
Polls: Exit Polls and Projections The Future Appendix A: The World's
Shortest Course in Statistics Appendix B: Twenty Questions Bibliography
Index