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African-American communication is like a quilt,
constructed of unique verbal and nonverbal patterns
that create a rich and functional way of expression.
This quilting effect comes from the mixing of
different African and European cultures as a result
of various historical events. Kwanzaa Community
Church is working in the tradition of weaving African
and European tradition to create a rich and unique
religious and cultural space, rhetorically driven by
both Christianity,and the philosophy and principles
of Kwanzaa, a distinctly African-American cultural
holiday. Molefi Asante''s Theory of Afrocentricity and
Ernest Bormann s Symbolic Convergence Theory were
used to analyze these cultural phenomena.
Afrocentricity strives to create room for the
presence of intellectual thought of Africa and
Africans being the subject and not the object of
discourse. SCT was used as the theoretical framework
while employing fantasy theme analysis as the method
to critique the artifacts used by Kwanzaa Community
Church, Presbyterian Church, USA to disseminate its
message of salvation, social justice, and celebration
of African-American heritage by its use of Kwanzaa
the cultural holiday.
constructed of unique verbal and nonverbal patterns
that create a rich and functional way of expression.
This quilting effect comes from the mixing of
different African and European cultures as a result
of various historical events. Kwanzaa Community
Church is working in the tradition of weaving African
and European tradition to create a rich and unique
religious and cultural space, rhetorically driven by
both Christianity,and the philosophy and principles
of Kwanzaa, a distinctly African-American cultural
holiday. Molefi Asante''s Theory of Afrocentricity and
Ernest Bormann s Symbolic Convergence Theory were
used to analyze these cultural phenomena.
Afrocentricity strives to create room for the
presence of intellectual thought of Africa and
Africans being the subject and not the object of
discourse. SCT was used as the theoretical framework
while employing fantasy theme analysis as the method
to critique the artifacts used by Kwanzaa Community
Church, Presbyterian Church, USA to disseminate its
message of salvation, social justice, and celebration
of African-American heritage by its use of Kwanzaa
the cultural holiday.