Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.
Part manual, part memoir and part call to action, this book demonstrates why the core skill needed by leaders in the next decade and into the future will be authentic and effective communication.
Mark Dailey is a director at the Madano Partnership and advises leaders on strategy, positioning and storytelling. He has worked in television, and has been a speechwriter, a head of communications, a PR consultant and a business coach. He is married and lives in north London.
Inhaltsangabe
Part One Setting the Scene Introduction Chapter 1 The Cauldron of Disruption Chapter 2 The Rise of the Authentic Leader Part Two A Framework for Authentic Communications Chapter 3 Audience: The Primal Response Chapter 4 Structure and Content: Why Simple is Good and Less is More Chapter 5 Engaging to Create Impact and Meaning Part Three What Authentic Communications Looks Like - a toolkit Chapter 6 Optimising Presenting Chapter 7 Performing in the Spotlight Chapter 8 Handling Group Dynamics Chapter 9 Managing a Crisis Chapter 10 Navigating Change Chapter 11 Dealing with the Media Part Four Activating Authentic Communications Chapter 12 Coaching, Leadership and Communications Chapter 13 Observations and Summary Part Five Appendices Appendix 1 Alternatives to Slides Appendix 2 Understanding Stakeholder Needs in Each Stage of an Unplanned Crisis Appendix 3 Coaching Tips and Techniques Endnotes Index Acknowledgements
Part One Setting the Scene Introduction Chapter 1 The Cauldron of Disruption Chapter 2 The Rise of the Authentic Leader Part Two A Framework for Authentic Communications Chapter 3 Audience: The Primal Response Chapter 4 Structure and Content: Why Simple is Good and Less is More Chapter 5 Engaging to Create Impact and Meaning Part Three What Authentic Communications Looks Like - a toolkit Chapter 6 Optimising Presenting Chapter 7 Performing in the Spotlight Chapter 8 Handling Group Dynamics Chapter 9 Managing a Crisis Chapter 10 Navigating Change Chapter 11 Dealing with the Media Part Four Activating Authentic Communications Chapter 12 Coaching, Leadership and Communications Chapter 13 Observations and Summary Part Five Appendices Appendix 1 Alternatives to Slides Appendix 2 Understanding Stakeholder Needs in Each Stage of an Unplanned Crisis Appendix 3 Coaching Tips and Techniques Endnotes Index Acknowledgements
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