Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Chapter 00: Introduction; Chapter 01: Meaningful measurement; Chapter 02: The digital supply chain; Chapter 03: The skills gap; Chapter 04: When to consult external partners; Chapter 05: The limits of tech; Chapter 06: Understanding your leverage; Chapter 07: Risks versus rewards; Chapter 08: Shiny new digital objects; Chapter 09: References
Chapter 00: Introduction; Chapter 01: Meaningful measurement; Chapter 02: The digital supply chain; Chapter 03: The skills gap; Chapter 04: When to consult external partners; Chapter 05: The limits of tech; Chapter 06: Understanding your leverage; Chapter 07: Risks versus rewards; Chapter 08: Shiny new digital objects; Chapter 09: References
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