Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.
Gain an in-depth understanding of the complicated world of digital advertising by learning about the kinds of metrics available to marketers and the technologies that are worth the investment.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Shailin Dhar, based in New York City, New York, is a founding partner of Method Media Intelligence, a measurement consultancy and technology provider. A board member for the Programmatic & Data Center at IAB, he's served as Chief Strategist for Adsiduous Media, Director of Business Development at Darcher Media, and Business Development and Operations Manager at DOL Marketing. Scott Thomson, based in London, UK, is a partner at Method Media Intelligence. He has twenty-five-years' experience helping companies like Publicis, Nielsen, Dentsu and Naked Communications design and measure marketing strategies. Thomson helped the UK's Ministry of Defence design user-friendly dashboards and controls for military equipment.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Meaningful measurement; Chapter 02: The digital supply chain; Chapter 03: The skills gap; Chapter 04: When to consult external partners; Chapter 05: The limits of tech; Chapter 06: Understanding your leverage; Chapter 07: Risks versus rewards; Chapter 08: Shiny new digital objects; Chapter 09: References
Chapter 00: Introduction; Chapter 01: Meaningful measurement; Chapter 02: The digital supply chain; Chapter 03: The skills gap; Chapter 04: When to consult external partners; Chapter 05: The limits of tech; Chapter 06: Understanding your leverage; Chapter 07: Risks versus rewards; Chapter 08: Shiny new digital objects; Chapter 09: References
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