""A Nation of Realtors(R)" will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."---Daniel J. Walkowitz, coeditor of "Memory and the Impact of Political Transformation in Public Space"
""A Nation of Realtors(R)" will be an instant classic. It is a brilliant window into the cultural politics of the real estate industry, the best study we have of Realtors, and an incisive analysis of the making of the modern American middle class. Jeffrey M. Hornstein's writing sparkles with an unusually sophisticated and accessible theoretical engagement of his archival sources."---Daniel J. Walkowitz, coeditor of "Memory and the Impact of Political Transformation in Public Space"Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Acknowledgments ix Introduction 1 1. "Doing Something Definite": The Emergence of Real Estate Brokerage as a Career, 1883–1908 12 2. Real Estate Brokerage and the Formation of a (National) Middle-Class Consciousness, 1907–1915 28 3. Character, Competency, and Real (Estate) Professionalism, 1915–1921 53 4. Applied Realology: Administration, Education, and the Consequences of Partial Professionalization in the 1920s 84 5. The Realtors Go to Washington: Enshrining Homeownership in the 1930s 118 6. "Rosie the Realtor" and the Re-Gendering of Real Estate Brokerage, 1938–1950 156 7. Domesticity, Gender, and Real Estate in the 1950s and Beyond 185 Conclusion 201 Appendix 207 Notes 209 Bibliography 233 Index 247
Acknowledgments ix Introduction 1 1. "Doing Something Definite": The Emergence of Real Estate Brokerage as a Career, 1883–1908 12 2. Real Estate Brokerage and the Formation of a (National) Middle-Class Consciousness, 1907–1915 28 3. Character, Competency, and Real (Estate) Professionalism, 1915–1921 53 4. Applied Realology: Administration, Education, and the Consequences of Partial Professionalization in the 1920s 84 5. The Realtors Go to Washington: Enshrining Homeownership in the 1930s 118 6. "Rosie the Realtor" and the Re-Gendering of Real Estate Brokerage, 1938–1950 156 7. Domesticity, Gender, and Real Estate in the 1950s and Beyond 185 Conclusion 201 Appendix 207 Notes 209 Bibliography 233 Index 247
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