Evan Brier

A Novel Marketplace

Mass Culture, the Book Trade, and Postwar American Fiction

• Gebundenes Buch

Produktbeschreibung

Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.

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Produktdetails

• Verlag: University of Pennsylvania Press
• Seitenzahl: 224
• Erscheinungstermin: 18. Januar 2010
• Englisch
• Abmessung: 231mm x 155mm x 23mm
• Gewicht: 474g
• ISBN-13: 9780812242072
• ISBN-10: 0812242076
• Artikelnr.: 26815995

Autorenporträt

Evan Brier

Inhaltsangabe

Introduction: Selling the Novel in the Age of Mass Culture
Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of
The Sheltering Sky
Chapter 2. The "Incalculable Value of Reading": Fahrenheit 451 and the
Paperback Assault on Mass Culture
Chapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The
Man in the Gray Flannel Suit
Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of
Cultural Decline
Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer
Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail
Notes
Works Cited
Index
Acknowledgments