This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.
Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.
Inhaltsangabe
Acknowledgments Introduction: Understanding Social Media Influencer Marketing in a Social Age Chapter 1: Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age Chapter 2: The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer Chapter 3: Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics Chapter 4: The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool Chapter 5: Tales from Social Media Influencer Marketing: A Trio of Case Studies Chapter 6: The Banality of Social Media Influencer Marketing Bibliography About the Author
Acknowledgments Introduction: Understanding Social Media Influencer Marketing in a Social Age Chapter 1: Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age Chapter 2: The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer Chapter 3: Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics Chapter 4: The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool Chapter 5: Tales from Social Media Influencer Marketing: A Trio of Case Studies Chapter 6: The Banality of Social Media Influencer Marketing Bibliography About the Author
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