A Physicist on Madison Avenue - Rothman, Tony
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Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential buyers, physicist and writer Tony Rothman brings the worlds of the scientist and nonscientist closer together, with amusing and enlightening results. These essays, which bear the mark of Rothman's outspoken humor and dislike for pretense, convey essential ideas to general readers on such topics as the future of the universe, the design of particle accelerators, the intelligent use of statistics, and the making of quality musical instruments. At the same time they provide…mehr

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Produktbeschreibung
Whether discussing theories of cosmology, the physics of making a violin, or the impact of magazine covers on potential buyers, physicist and writer Tony Rothman brings the worlds of the scientist and nonscientist closer together, with amusing and enlightening results. These essays, which bear the mark of Rothman's outspoken humor and dislike for pretense, convey essential ideas to general readers on such topics as the future of the universe, the design of particle accelerators, the intelligent use of statistics, and the making of quality musical instruments. At the same time they provide insight into how the mind of a scientist works, not only in research but also in the "real" world of three-piece suits and mass media. The outlook of physicists, according to the author, often puts them at odds with nonscientists--but Rothman never hides his points of disagreement. In his title essay on being a major magazine editor, he recalls using bell curves and elementary statistics in an attempt to convince the circulation department that fluctuations in sales are unavoidable (despite what they thought). Although Rothman claims that scientists do enjoy playing the role of Faust, the scholar in eternal pursuit of Truth, his essays attest to a scientific interest fully in tune with human concerns. Originally published in 1991. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
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Autorenporträt
Tony Rothman is a physicist and writer. He received a B.A. in physics from Swarthmore College in 1975, and a Ph.D. from the Center for Relativity at the University of Texas, Austin in 1981. After leaving Texas, he did post-doctoral work at Oxford, Moscow and Cape Town. Rothman's scientific research has been in cosmology, the study of the early universe, and he has authored approximately sixty scientific papers on that subject. He has taught physics at Princeton, Harvard and elsewhere. Apart from his scientific work, Rothman is the author of eleven books, both fiction and nonfiction. The most recent is Firebird, a scientific suspense novel concerning a race for nuclear fusion (Wildside Press, 2015). He has also authored seven plays, contributes to a number of national magazines, including Scientific American and Discover, and has been nominated for the Pulitzer Prize.