As successful CEOs devote their time and energy to growing their companies in a fast-paced world of global trade, high technology and fierce competition, the how of business-also known as organizational culture-can be neglected. The repercussions include losing your most talented people, damaging your reputation, and wreaking havoc on company growth. Through the use of real-life examples and client conversations, organizational psychologist and Master Coach Dr. Shahrzad Nooravi shares three models for driving a strong culture: WATCH IT (examining your culture from a fresh perspective), DRIVE IT® (a coaching model) and WALK IT® (a senior team alignment model). Dr. Nooravi has been named "Trailblazer of the Year," "Citizen of the Year," and "A Voice to Listen to" for driving positive change in her community.