Jamie Ward, Regina Luttrell

A Practical Guide to Ethics in Public Relations

• Broschiertes Buch

Produktbeschreibung

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication. Jamie Ward is an assistant professor of public relations at Eastern Michigan University. Regina (Gina) Luttrell is Assistant Professor of Social Media and Public Relations at the S.I. Newhouse School of Public Communication at Syracuse University.

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Produktdetails

• Verlag: Rowman & Littlefield
• Seitenzahl: 256
• Erscheinungstermin: 9. Februar 2018
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 411g
• ISBN-13: 9781442272743
• ISBN-10: 1442272740
• Artikelnr.: 49447182

Autorenporträt

By Regina Luttrell and Jamie Ward

Inhaltsangabe

Foreword by Teresa N. Dougherty, APR Preface Part I
Ethics in Public Relations Chapter 1
Why Ethics Matter Chapter 2
Ethics in Public Relations Part II
Public Relations Society of America's Code of Ethics Chapter 3
Advocacy Chapter 4
Honesty Chapter 5
Expertise Chapter 6
Independence Chapter 7
Loyalty Chapter 8
Fairness Chapter 9
Ethics Matter, Choose Action Part III
Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1
Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI Case Study 2
Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? Case Study 3
An Analysis of Starbucks' Race Together Initiative Case Study 4
The Virtue of Patients: Veterans' Fatal Wait Case Study 5
#SocialStrong: The Effect of Social Media on the Boston Marathon Bombing