A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
Foreword by Teresa N. Dougherty, APR Preface Part I Ethics in Public Relations Chapter 1 Why Ethics Matter Chapter 2 Ethics in Public Relations Part II Public Relations Society of America's Code of Ethics Chapter 3 Advocacy Chapter 4 Honesty Chapter 5 Expertise Chapter 6 Independence Chapter 7 Loyalty Chapter 8 Fairness Chapter 9 Ethics Matter, Choose Action Part III Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1 Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI Case Study 2 Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 An Analysis of Starbucks' Race Together Initiative Case Study 4 The Virtue of Patients: Veterans' Fatal Wait Case Study 5 #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
Foreword by Teresa N. Dougherty, APR Preface Part I Ethics in Public Relations Chapter 1 Why Ethics Matter Chapter 2 Ethics in Public Relations Part II Public Relations Society of America's Code of Ethics Chapter 3 Advocacy Chapter 4 Honesty Chapter 5 Expertise Chapter 6 Independence Chapter 7 Loyalty Chapter 8 Fairness Chapter 9 Ethics Matter, Choose Action Part III Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1 Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI Case Study 2 Fatal Derailment: Is Amtrak's Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 An Analysis of Starbucks' Race Together Initiative Case Study 4 The Virtue of Patients: Veterans' Fatal Wait Case Study 5 #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
