A Primer on Microeconomics - Beveridge, Thomas M.
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Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice, and a study of economic principles allows us to achieve a more informed understanding of how we make our choices, regardless of whether these choices occur in our everyday life or in our work environment. This book brings a real commonsense approach to basic microeconomics. It delivers clear statements of essential economic principles, supported by easy-to-understand examples, and uncluttered by extraneous material; the…mehr

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Produktbeschreibung
Economics, far from being the "dismal science," offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the science of choice, and a study of economic principles allows us to achieve a more informed understanding of how we make our choices, regardless of whether these choices occur in our everyday life or in our work environment. This book brings a real commonsense approach to basic microeconomics. It delivers clear statements of essential economic principles, supported by easy-to-understand examples, and uncluttered by extraneous material; the goal being to provide a concise, readable primer that covers the substance of microeconomic theory. It also looks at the efficient operation of competitive markets and what may cause those markets to fail; the benefits from trade; profit maximization; the consequences of choice; and the implications of imperfect competition.
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Autorenporträt
Thomas M. Beveridge is an instructor of economics at Durham Technical Community College in North Carolina. Mr. Beveridge holds Master's degrees in Economics and in Education from the University of Dundee in the United Kingdom, and has undertaken PhD studies at the University of North Carolina at Chapel Hill. He has been teaching students the principles of microeconomics for over 30 years, and has received an award for teaching excellence while at North Carolina State University. He has been the author of successive editions of the Study Guide for the Principles of Economics textbook of Case, Fair, and Oster (Pearson) since 1989, and has authored an innovative audio presentation of Principles of Economics for VangoNotes.