A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition - Michaelson, David; Stacks, Donald W.
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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

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Produktbeschreibung
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
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Autorenporträt
David Michaelson has over 36 years' experience conducting research for numerous Fortune 500 companies, universities, and philanthropic organizations. He received his PhD in anthropology from the New School for Social Research.