A Quick Start Guide to Financial Forecasting: Discover the Secret to Driving Growth, Profitability, and Cash Flow Higher - Campbell, Philip
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This book provides a surprisingly straightforward, easy-to-understand guide to one of the most powerful financial tools in business: a reliable financial forecast. It's the secret to driving growth, profitability, and cash flow higher and higher in your company.

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Produktbeschreibung
This book provides a surprisingly straightforward, easy-to-understand guide to one of the most powerful financial tools in business: a reliable financial forecast. It's the secret to driving growth, profitability, and cash flow higher and higher in your company.
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Autorenporträt
Philip Campbell is a consultant and author of Never Run Out of Cash: The 10 Cash Flow Rules You Can't Afford to Ignore and the online course Understanding Your Cash Flow-In Less Than 10 Minutes. Campbell's career began in public accounting. He was a staff accountant in a local CPA firm in Beaumont, Texas, and then an audit manager in an international accounting firm in Houston, Texas. Since 1990, he has served as a financial officer in a number of growing companies with revenues ranging from $5 million to over $1 billion. Campbell has been involved in the acquisition or sale of more than 30 companies and an IPO on the New York Stock Exchange. What sets Campbell apart from the average financial person is his passion and excitement for helping entrepreneurs and CEOs win financially in business. Campbell believes strongly that growing a successful business makes it critical that management knows exactly what's going on with their cash flow. In fact, early on in his career, he focused and "preached" so much about the importance of cash flow that he earned the nickname CASH. Steve Player is the founder and managing director of The Player Group. He has co-authored and edited five industry-leading cost and performance management books. He is program director for the Beyond Budgeting Round Table in North America. Player is a top ranked speaker and consultant helping clients implement leading edge practices and the co-author (with Steve Morlidge) of Future Ready: How to Master Business Forecasting.