Mark Harnett

A Quick Start Guide to Google Adwords

Get Your Product to the Top of Google and Reach Your Customers

• Broschiertes Buch

Produktbeschreibung

Before the internet if you wanted to sell something you marketed with leaflets through the door or with an expensive television campaign; now Google has changed the way we advertise. You can find out exactly if your ad is working, where and how. A Quick Start Guide to Google Adwords explains how easy it is to get your advertisement on the first page of the search results. It covers all aspects of advertising on Google, such as how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; and how to track profits. Advertising on the internet is a cheap and effective way of promoting your business. With simple and easy to follow instructions, A Quick Start Guide to Google Adwords is an essential to help you the write the ad that will get and keep customers.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 128
• Erscheinungstermin: 28. September 2010
• Englisch
• Abmessung: 198mm x 129mm x 7mm
• Gewicht: 145g
• ISBN-13: 9780749460037
• ISBN-10: 0749460032
• Artikelnr.: 28967541

Autorenporträt

Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. Based in Silicon Valley he has also built and launched successful online advertising and lead-generation products. He works at IMVU.com, the social network and 3D virtual world.

Inhaltsangabe

Introduction
1 The quick start
Setting up your AdWords account 7; Creating your website 9; Writing and
budgeting for your AdWords 12
2 The secret power of words
Knowing your customers 24; The basics of website design: an overview 25
3 Google and the secret need
How Google ranks pages 41; Google's next big idea 43; The more effective
the ad, the less it costs 46
4 The secret behind par-per-click advertising
Making the right people click on your ad 55; Making sure your website turns
searchers into purchasers 57; Paying the right amount for your clicks 70
5 Secrets of successful online ads
Reaching customers who are ready to buy 81; Expanding your list of keywords
83; Maintaining the quality of your ad 86
6 Secrets of creating a great campaign
Developing a campaign 94; Managing your data 99
Appendix