A Reader on Audience Development and Cultural Policy
Herausgeber: Hadley, Steven
A Reader on Audience Development and Cultural Policy
Herausgeber: Hadley, Steven
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This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts.
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This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 344
- Erscheinungstermin: 22. Februar 2024
- Englisch
- Abmessung: 254mm x 178mm x 22mm
- Gewicht: 866g
- ISBN-13: 9780367695187
- ISBN-10: 0367695189
- Artikelnr.: 69485368
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 344
- Erscheinungstermin: 22. Februar 2024
- Englisch
- Abmessung: 254mm x 178mm x 22mm
- Gewicht: 866g
- ISBN-13: 9780367695187
- ISBN-10: 0367695189
- Artikelnr.: 69485368
Steven Hadley is an academic, consultant and researcher working internationally in arts management, cultural policy, and audience engagement. He is currently a Research Fellow at Trinity College Dublin (Ireland), and a Visiting Lecturer at Leuphana University of Lüneburg (Germany). Steven is an Associate Consultant with The Audience Agency, Counterculture and CKI (Denmark). He sits on the Steering Committee of the Cultural Research Network, the Editorial Board of Arts and the Market and is Policy & Reviews Editor for Cultural Trends. Steven has lectured, taught, and delivered training in over thirty countries globally and works as a consultant for a wide range of cultural organizations. His recent published work has focused on cultural democracy and audience engagement.
Introduction: Arts Marketing, Audience Development and Cultural Policy
Part 1: Arts Marketing 1. A strategic logic for arts marketing 2. Arts
Marketing Performance: An Artistic-Mission-Led Approach to Evaluation 3.
When Arts Met Marketing: Arts Marketing Theory Embedded in Romanticism
Part 2: Audience Development 4. Behaviour and Attitude: The Theatre Talks
Method as Audience Development 5. Arts Audiences: Establishing a Gateway to
Audience Development and Engagement 6. Spontaneity and planning in arts
attendance: insights from qualitative interviews and the Audience Finder
database Part 3: The Role of the State 7. 'Rethinking the missionary
position' - the quest for sustainable audience development strategies 8.
Audience Development and Social Inclusion in Britain 9. The Role of
Government in Marketing the Arts Part 4: Culture and Participation 10. The
Social Stratification of Cultural Consumption: Some Policy Implications of
a Research Project 11. The Participation Myth 12. Collecting and
classifying data on audience identity: the cultural background of festival
audiences 13. The coming crisis of cultural engagement? Measurement,
methods, and the nuances of niche activities Part 5: International
Perspectives 14. European Commission Final Report: Study on Audience
Development - How to Place Audiences at the Centre of Cultural
Organisations 15. Audience Development and its Blind Spot: A Quest for
Pleasure and Play in the Discussion of Performing Arts Institutions 16. Can
Audience Development Promote Social Diversity in German Public Arts
Institutions? 17. Review of European Expert Network on Culture's Audience
Building and the Future Creative Europe Programme, 2012 Part 6: Reviews and
Reflections 18. "Marketing from the Art World": A Critical Review of
American Research in Arts Marketing 19. Leading or Avoiding Change: The
Problem of Audience Diversification for Arts Organisations 20.
Understanding of the Value and Impacts of Cultural Experience - A
Literature Review 21. Examining the state of the art of audience
development in museums and heritage organisations: a Systematic Literature
review 22. Reflections on Audience Data and Research
Part 1: Arts Marketing 1. A strategic logic for arts marketing 2. Arts
Marketing Performance: An Artistic-Mission-Led Approach to Evaluation 3.
When Arts Met Marketing: Arts Marketing Theory Embedded in Romanticism
Part 2: Audience Development 4. Behaviour and Attitude: The Theatre Talks
Method as Audience Development 5. Arts Audiences: Establishing a Gateway to
Audience Development and Engagement 6. Spontaneity and planning in arts
attendance: insights from qualitative interviews and the Audience Finder
database Part 3: The Role of the State 7. 'Rethinking the missionary
position' - the quest for sustainable audience development strategies 8.
Audience Development and Social Inclusion in Britain 9. The Role of
Government in Marketing the Arts Part 4: Culture and Participation 10. The
Social Stratification of Cultural Consumption: Some Policy Implications of
a Research Project 11. The Participation Myth 12. Collecting and
classifying data on audience identity: the cultural background of festival
audiences 13. The coming crisis of cultural engagement? Measurement,
methods, and the nuances of niche activities Part 5: International
Perspectives 14. European Commission Final Report: Study on Audience
Development - How to Place Audiences at the Centre of Cultural
Organisations 15. Audience Development and its Blind Spot: A Quest for
Pleasure and Play in the Discussion of Performing Arts Institutions 16. Can
Audience Development Promote Social Diversity in German Public Arts
Institutions? 17. Review of European Expert Network on Culture's Audience
Building and the Future Creative Europe Programme, 2012 Part 6: Reviews and
Reflections 18. "Marketing from the Art World": A Critical Review of
American Research in Arts Marketing 19. Leading or Avoiding Change: The
Problem of Audience Diversification for Arts Organisations 20.
Understanding of the Value and Impacts of Cultural Experience - A
Literature Review 21. Examining the state of the art of audience
development in museums and heritage organisations: a Systematic Literature
review 22. Reflections on Audience Data and Research
Introduction: Arts Marketing, Audience Development and Cultural Policy
Part 1: Arts Marketing 1. A strategic logic for arts marketing 2. Arts
Marketing Performance: An Artistic-Mission-Led Approach to Evaluation 3.
When Arts Met Marketing: Arts Marketing Theory Embedded in Romanticism
Part 2: Audience Development 4. Behaviour and Attitude: The Theatre Talks
Method as Audience Development 5. Arts Audiences: Establishing a Gateway to
Audience Development and Engagement 6. Spontaneity and planning in arts
attendance: insights from qualitative interviews and the Audience Finder
database Part 3: The Role of the State 7. 'Rethinking the missionary
position' - the quest for sustainable audience development strategies 8.
Audience Development and Social Inclusion in Britain 9. The Role of
Government in Marketing the Arts Part 4: Culture and Participation 10. The
Social Stratification of Cultural Consumption: Some Policy Implications of
a Research Project 11. The Participation Myth 12. Collecting and
classifying data on audience identity: the cultural background of festival
audiences 13. The coming crisis of cultural engagement? Measurement,
methods, and the nuances of niche activities Part 5: International
Perspectives 14. European Commission Final Report: Study on Audience
Development - How to Place Audiences at the Centre of Cultural
Organisations 15. Audience Development and its Blind Spot: A Quest for
Pleasure and Play in the Discussion of Performing Arts Institutions 16. Can
Audience Development Promote Social Diversity in German Public Arts
Institutions? 17. Review of European Expert Network on Culture's Audience
Building and the Future Creative Europe Programme, 2012 Part 6: Reviews and
Reflections 18. "Marketing from the Art World": A Critical Review of
American Research in Arts Marketing 19. Leading or Avoiding Change: The
Problem of Audience Diversification for Arts Organisations 20.
Understanding of the Value and Impacts of Cultural Experience - A
Literature Review 21. Examining the state of the art of audience
development in museums and heritage organisations: a Systematic Literature
review 22. Reflections on Audience Data and Research
Part 1: Arts Marketing 1. A strategic logic for arts marketing 2. Arts
Marketing Performance: An Artistic-Mission-Led Approach to Evaluation 3.
When Arts Met Marketing: Arts Marketing Theory Embedded in Romanticism
Part 2: Audience Development 4. Behaviour and Attitude: The Theatre Talks
Method as Audience Development 5. Arts Audiences: Establishing a Gateway to
Audience Development and Engagement 6. Spontaneity and planning in arts
attendance: insights from qualitative interviews and the Audience Finder
database Part 3: The Role of the State 7. 'Rethinking the missionary
position' - the quest for sustainable audience development strategies 8.
Audience Development and Social Inclusion in Britain 9. The Role of
Government in Marketing the Arts Part 4: Culture and Participation 10. The
Social Stratification of Cultural Consumption: Some Policy Implications of
a Research Project 11. The Participation Myth 12. Collecting and
classifying data on audience identity: the cultural background of festival
audiences 13. The coming crisis of cultural engagement? Measurement,
methods, and the nuances of niche activities Part 5: International
Perspectives 14. European Commission Final Report: Study on Audience
Development - How to Place Audiences at the Centre of Cultural
Organisations 15. Audience Development and its Blind Spot: A Quest for
Pleasure and Play in the Discussion of Performing Arts Institutions 16. Can
Audience Development Promote Social Diversity in German Public Arts
Institutions? 17. Review of European Expert Network on Culture's Audience
Building and the Future Creative Europe Programme, 2012 Part 6: Reviews and
Reflections 18. "Marketing from the Art World": A Critical Review of
American Research in Arts Marketing 19. Leading or Avoiding Change: The
Problem of Audience Diversification for Arts Organisations 20.
Understanding of the Value and Impacts of Cultural Experience - A
Literature Review 21. Examining the state of the art of audience
development in museums and heritage organisations: a Systematic Literature
review 22. Reflections on Audience Data and Research