Christoph Kausch

A Risk-Benefit Perspective on Early Customer Integration

• Broschiertes Buch

Produktbeschreibung

Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

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Produktdetails

• Contributions to Management Science
• Verlag: Physica-Verlag
• Artikelnr. des Verlages: 12074051
• 2007
• Seitenzahl: 264
• Erscheinungstermin: 20. August 2007
• Englisch
• Abmessung: 235mm x 155mm x 15mm
• Gewicht: 406g
• ISBN-13: 9783790819618
• ISBN-10: 3790819611
• Artikelnr.: 22912482

Autorenporträt

Christoph Kausch, Zurich, Switzerland

Inhaltsangabe

Literature review of key issues.- Development of an analysis model for a risk-benefit balance.- Case studies on early customer integration.- Characteristics of successful early customer integration.- Managerial recommendations for advisable envisaged customer integration.- Conclusion.

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Literature review of key issues.- Development of an analysis model for a risk-benefit balance.- Case studies on early customer integration.- Characteristics of successful early customer integration.- Managerial recommendations for advisable envisaged customer integration.- Conclusion.