A Search for Competitive Advantage
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This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage. With contributions on industrial cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and technological innovation, this volume provides an array of fascinating insights into industrial history. Of interest to business and economic historians, this shortform book also provides analysis and illustrative case-studies that will be valuable reading across the social sciences.…mehr

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Produktbeschreibung
This shortform book presents key peer-reviewed research selected by expert series editors and contextualised by new analysis from each author on how British industrial firms achieved a competitive advantage. With contributions on industrial cartelisation, organisational structure, the quality of British management, marketing and trade marks, labour relations, and technological innovation, this volume provides an array of fascinating insights into industrial history. Of interest to business and economic historians, this shortform book also provides analysis and illustrative case-studies that will be valuable reading across the social sciences.
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Autorenporträt
John F. Wilson is Pro Vice-Chancellor (Business and Law) at Northumbria University at Newcastle. Steven Toms spent fifteen years in senior management at Nottingham University as head of the undergraduate programme, chair of teaching committee and research director before becoming Head of York Management School in 2004. Ian Jones is a Senior Research Assistant at Newcastle Business School, Northumbria University.