A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment - Model Formulation Volume 1 - Young, David
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Marketing Models are neither just Statistics nor just Marketing, but a synthesis of the information sources creating a cohesive predictive system. If you're looking for a book that talks about the "logic of marketing" and the "design of statistical models" in an integrated way to increase model accuracy and improve business profits, then this book was written for you.

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Produktbeschreibung
Marketing Models are neither just Statistics nor just Marketing, but a synthesis of the information sources creating a cohesive predictive system. If you're looking for a book that talks about the "logic of marketing" and the "design of statistical models" in an integrated way to increase model accuracy and improve business profits, then this book was written for you.
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Autorenporträt
David Young has 25 years of experience in Marketing Modeling applied to Marketing Mix Modeling, Choice Modeling, Market Segmentation, Propensity Models, etc. He currently works as a Senior Group Director at Neustar in McLean, VA managing a team of 10 modelers whom optimize about 2 billion dollars of annual advertising dollars across multiple, often multinational clients. A native of the USA, he also lived in Madrid, Spain for ten years and speaks Spanish passably well. He's an invited speaker at various Data Science venues.