Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.
Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.
Hans Erik Næss is a Research Fellow in Sociology at the University of Oslo, Norway. He is affiliated with the interdisciplinary research programme CULTRANS (Cultural Transformation in the Age of Globalization). His blog, Thrills and Spills: Sociology goes to the FIA World Rally Championship, can be found here: http://hanserikness.blogspot.no
Inhaltsangabe
1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value
1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value
1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value
1. Introduction: The Paradox of Commercialisation 2. The Promotional Context 3. Imagining the Story 4. The Sense of Place in Rallying 5. The Spectator Culture of Rallying 6. The Legacy of WRC Cars 7. Heroes behind the Wheel 8. The WRC's Promotional Value
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